Developing An Ecommerce Strategy
When you're ready to start selling online, consider what you want your ecommerce website design to "say" about your business. Your ecommerce Web design should give the impression that you are a professional, reliable online store that can be trusted. A professional ecommerce Web design should include user-friendly features like clean navigation. Finally, it's important to remember that your ecommerce Web design must appeal not just to visitors, but to the search engines that will evaluate its content and assign it a ranking on search engine results pages, where customers will be looking for the products you offer.
While it may sound overwhelming, the solution is to find a professional ecommerce Web design company that can simplify the process. Our ecommerce solutions are adaptable, so you can create an ecommerce Web design for your online store that has everything you need – and nothing you don't.
The use of mobile devices to access websites is continually growing, and eCommerce sales are a large portion of this traffic. In fact, statistics show that, over one fourth of eCommerce sales will be made via mobile. This means that it is incredibly important to make sure your eCommerce website is optimized for mobile, providing the best experience for users no matter what device they are using to access your site.
Companies with eCommerce sites will often want to require users to create an account in order to make a purchase, since this allows for follow-up communication that encourages future sales, as well as tracking customers’ demographic information to analyze sales. Repeat customers will want to register and get the benefits of having an account, but it’s still a good idea to provide an option for people who just want to make a one-time order.
Faceted search is another important way to help users find products. This functionality allows them to narrow their search in a variety of ways, including by department, size, price range, manufacturer, etc. Providing this functionality gives users more power to find what they need, letting them limit their searches to exactly what they are looking for.
Customers have an expectation that their personal information will remain secure when they make a purchase online, so ensuring that SSL is implemented is not just a good idea, but something that is absolutely essential for ensuring that your customers trust that their information will remain secure. In addition, security is required to meet PCI compliance for any business which accepts credit card payments.