Way to improve your site conversion rate


Optimization and conversion rate are buzzwords that are easy to find but can be tricky to implement without a plan and clear objectives. To be clear, optimization is the process of making changes and tweaks to your site to make it better, more visible and more user-friendly to site visitors. Maybe your website serves as a lead generator for sales or maybe it serves as your virtual storefront Once that is developed, make sure that the design, messages, media, content, services and overall experience mirror that value proposition so that customers know exactly why they are at your site. Website cannot be everything to everyone and it should never make an attempt to be. The goal with conversion rate optimization is to turn site visitors into customers so knowing your customers and their internet behaviors is of the utmost importance.

More and more internet users access the web through a mobile device and not having a site developed for that access means a loss of those potential customers. Make data-driven decisions when optimizing your site - It is never smart to invest in optimizing your website based on hunches and guesses. Test out your hypothesis with AB testing first to see if you can convert those visitors and then make the widespread changes based off what the testing showed works with your customers.

Having a website that has an SEO friendly framework and staying up-to-date with search trends and algorithms takes strategy and time. Make sure that pages have accurate titles, proper meta tags and relevant keywords. Don’t fall into the trap of thinking that paid ads are good enough to maintain a web presence. When the cost of bids for important keywords goes up, this strategy alone will not be sustainable or profitable.

Always include an “About” page to allow site visitors the chance to get to know about you and what you do on a slightly deeper level. Post testimonials from past customers to show that you have experience and a positive reputation. If you sell product from your site, consider utilizing customer reviews to put third-party opinions behind the product and services you offer.

We have all seen the fill-in and submit forms on sites that tend to end in an endless cycle of junk email and eventual un-subscription. People are becoming more and more weary of giving out their personal information so if you want a visitor to give something to you, offer them something in return. While it is nice to have a lot of information about leads, giving out too much information can be a big turn-off for visitors.

If a visitor clicks an ad for a free estimate and the site doesn't match that expectation, chances are they will bounce out. Ads need to match the offerings of your site - not just be outfit with random but popular keywords. While meta tags and titles are important to SEO, they are not the only contributing factor to Google rankings. When Google returns results for a search, it seeks to find the most useful information for the query.

With the popularity of social media sites like Facebook and Twitter gaining momentum over the past few years, having a social media presence can be a positive extension to your web presence.